How to optimize your website for Google

1. Use Behavior reports and Google Search Console to analyze website data. User behavior reports show you how people behave once they land on your site, while GSC data tracks key metrics, such as number of sessions, number of unique sessions, bounce rate, and more.

Analyze the data for specific patterns. Referral sources can tell you a lot about your audience. How are people finding your site? Look for pages that get more traffic and more conversions than others. Reverse-engineer that page’s success to replicate it across your site.

2. Conduct thorough keyword research. Tools like Ubersuggest help you find keywords related to your business and niche. Use it to find long-tail keywords that fit with your prospective customers’ user intent. Think about why they would search for a particular keyword and what they would hope to find on a page about it. Ubersuggest will provide you with a list of keywords that you can filter in several ways. You’re looking for long-tail keywords you can use to attract a specific audience.
3. Produce Value Rich Content. Length isn’t everything. However, it sends a signal to Google that you’re providing more information. If lots of people spend a long time on that page — reading to the very end — you’re more likely to rank higher.

4. Optimize on-page SEO. Use your primary keyword in your headline, preferably as close to the beginning as possible. Sprinkle your primary and related keywords throughout your body copy, subheadlines, and image alt text. Include plenty of context for each so Google accurately understands what you’re talking about.

5. Optimize off-page SEO. Off-page SEO — also called off-site SEO — refers to the ways in which you optimize your website via external means. Guest blogging, social media activity, influencer marketing, and brand mentions can all improve your site’s SEO. Links from well-respected publications are always helpful
6. Optimize website for mobile. Google has launched the mobile-first index, which means you might rank better if you focus on mobile-friendliness. Having a responsive design offers the easiest solution.

7. Speed up the pages. Page speed maters when it comes to optimization and conversions. Google’s PageSpeed Insights gives you valuable insight into how fast your site loads across all devices and what specific things you can fix to make your site faster.