Why you should use WordPress

1. Well-Known Companies use WordPress. WordPress is such a reliable, popular platform to use that even the biggest brands in the world use it. The New York Times, Forbes, eBay, The Walt Disney Company, and Best Buy are powered by WordPress. From big companies to small brands, thousands of businesses trust WordPress — overall, WordPress holds over 58% of the modern Content Management System market

2. WordPress is User-Friendly. Updating your company information, product information, and tweaking content on your website using WordPress is simple. WordPress is also available in over 50 languages and there are thousands of plugins available to improve your website

3. WordPress Makes it easy to get found online. WordPress’ interface streamlines the process for you to enter meta descriptions, add image alt text, and a few other crucial pieces that help index pages properly. On the back end, the platform is developed in a way that’s accessible and continually optimized. As you know that search engine algorithms are updated frequently, websites using WordPress perform exceptionally well when buyers are searching for their potential suppliers.

4. WordPress Is A Secure Platform. If any WordPress website has a security vulnerability, it stems from the use of old software, weak passwords, and other preventable issues, so you’ll need to make sure your technology is up to date. The platform’s security team does an excellent job of quickly resolving issues.

5. WordPress Has Multi-User Capability. With WordPress, you have complete control over who has access to your website (again, security is important!). You can create new accounts with permissions specific to the user’s accessibility needs while keeping them out of other areas if needed. Permission levels include: Super Admin, Admin, Editor, Author, Contributor, and Subscriber

6. Increase Clicks with Testimonial Plugins. Testimonials are a powerful selling tool. We use them for our business and encourage our clients to do the same, as they are a great feature for your website when buyers are researching your company. Include information from your happy customers on your custom pages or incorporate product and/or service testimonials through plug-ins as a selling tactic to help increase the quality of your brand and encourage visitors to contact you.

7. The blogging is hands-down the best in the business. You can run a simple, one-author blog by taking advantage of the formatting and media tools. There’s also the option to build a full online magazine by scheduling posts far in advanced and setting multiple user types for contributors and editors. Along with options for previewing, editing everything in the post, and keeping code completely out of the equation, you really can’t beat WordPress.

7. WordPress has a REST API. The REST API allows you to build apps using the platform. The API uses built-in HTTP features, like HTTP authentication and HTTP verbs, which can be understood by off-the-shelf HTTP clients.